Social media audiences have to find usefulness in an online destination before they will give it their loyalty. And they have to be loyal to a destination long enough for marketers to be able to identify a stable audience that they can know something about.

​As content creators we understand the importance of audience engagement and our social media team, led by James Capon has unparalleled expertise in working with clients to assess , audit and monitor their social media effectiveness.

An expert in social media and neuromarketing, James uses  a network of consultants with the appropriate brain-based competencies to aid your particular situation. His particular experience is best suited to companies and brands where the emotional component is acknowledged as playing a larger role in brand preference. But emotions always play a bigger role than we imagine in customer preference!

James is a former head of Dockers Clothing worldwide, President of Levi's USA and European Partner at the San Francisco based Neuromarketing company Sales Brain. He holds an MBA from the Solvay Business School in Brussels.

Media Audits and Profiling people, brands and corporations show where inconsistencies exist, draws out strengths and helps with both the direction and speed of change. 
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